What is SEO (Search Engine Optimization)? How is it good?
What is SEO (Search Engine Optimization)? How is it good? For those who do business in E-Commerce or have their own website. Would not miss one of the online marketing strategies such as SEO (Search Engine Opitimization) which is search engine marketing. Also known as Search Engine Marketing (SEM) that sees long-term results. Therefore it is very popular In which to get good results requires attention to many elements And keep track of the results calmly Let’s take a look at what is SEO and what are its advantages?
SEO (Search Engine Opitimization) is the customization of a website. Both website structure and website content In order to be top-ranking Of the Search Result Page when a keyword is searched for related to the content on the website page. Because people today find information through a lot of Search Engine, especially Google, if our website is ranked first. It will make people interested to click to see more than the website at the bottom
Optimizing the website to have a good SEO score requires restructuring and content within the website such as content quality, page count, Page Speed, Mobile Friendly, etc., as well as other websites Putting a link on your own website to link to our website, known as Backlink, will increase your SEO score.
Types of SEO
1. On-page SEO
On-Page SEO is the customization of what is on our website. Including refining the content of the website to relate to the keywords that want to do SEO in order to provide searchers with useful information and meet their needs. Makes our website ranked in a better Search Engine.
On-Page customization of the website is as follows.
Keywords are the main search terms chosen for SEO purposes. Write an article entitled “What is Return on Investment (ROI)?” You may choose Keywords as “ROI is” and write Keywords here scattered in different parts of the article, but should not exceed 5% of the total article and should put the keyword in the ufabet Title Tag. , Meta Description and H1 Tag as well.
Contents are parts of the content of a web page. Must be relevant to the keyword and should be written into paragraphs for orderly, easy to read, highlighting important points, such as bold, should be at least 300 words or more, and should include accompanying images and captions.
1.3 Internal Link
Internal Link is an internal link of a website so that Google can assess how relevant the content is. And there are many articles Not just a single article
1.4 Responsive Web
Responsive Web or Mobile Friendly website is a website that supports use in various devices. Both computers, tablets, smart phones, because nowadays people open websites through smartphones more and more. If the website is not Responsive Web, it will result in less SEO score.
1.5 Page Speed
Page Speed is the speed at which a website loads. The good speed is about 3-5 seconds, if slower than that, it will give the website visitor a bad User Experience and will make the click away from the website faster. The higher the bounce rate, the higher the SEO rate.
2. Off-page SEO
Off-page SEO is the use of external factors to help us improve SEO by linking links from other websites to our website. Also known as a backlink, it helps to increase the score of the website credibility. And it helps to increase the traffic or the number of visitors, resulting in better SEO score and better ranking of the website.
A backlink is like a vote that a site that gets a lot of backlinks is of good quality. So people make a lot of citing links. However, many backlinks alone are not enough to increase SEO score because backlinks should be a reliable website. Have quality content And relate to the website that links.